THE POETRY OF PURITY

A CLASSIC DESIGN INSPIRED BY THE PURITY OF AIR IN A CELEBRATION OF CREATIVE HISTORY AND CROWN PAINTS DEDICATION TO SUSTAINABLE SOLUTIONS TO DECORATING.

In celebration of the launch of Crown Paints Clean Air range, we returned to nature to breathe life into a botanical design blooming with plants and flowers that also have air purification properties allowing us to find a peace as they work to enrich us both physically and mentally. The new Clean Air range working in the same way as some of these plants to filter the air we breathe. This design is painted entirely with a paint palette derived from the Clean Air range it formed the perfect medium to pair with the botanicals to become one in creating a harmonious design bursting with life.

It’s not just here on Earth that we embrace the art of biophilic design. The NASA Clean Air study depicts the human need for connectivity through the life source and power of plants.

Floating high above us in Space stations across the sky astronauts soak up these benefits, through Peace Lilies, Aloe Vera and snake plants. These hardy humble plants work together to heal and purify.

Some of the foliage you will find woven throughout the design are Peace Lilies and Gerbera Daisies, that symbolizes peace, innocence, purity and strength whilst at the same time have the ability to remove 50% of formaldehyde from thr air in just 24hours. Every element through the design works naturally to remove toxins and pollutants from the air around us. The Aloe Vera is a plant with an extensive healing history and can be found painted on the tombs of the pharaohs due to its symbolism of healing. luck and power – This plant stands the test of time and is still the subject of ongoing studies today due to the vast array of benefits across a multitude of industries.

Nature will always be my muse, it is an undeniable treasure trove of inspiration. Its magic at its purest form and it’s a privilege to walk amongst it, discovering and unearthing its wonders.

This is a design that embodies joy, happiness and purity.

This design launch incorporates a palette of 8o delicious shades, including Poetry, Going Away, Trailing Plant, Wave After Wave, Hushed and Tadelakt to bring this design to life in a way that’s relevant for

today.

FABRIC PRINTED IN THE NORTH WEST ON A RECYCLED LINEN